Boden – Sopa & Searching Google

1. Clay Shirky’s presentation reviews the major media companies on the 20th century and their attempts to pressure Washington to pass legislation to prohibit user generate content and sharing amounts users.  He points out that Sopa and Pipa are not the first attempts, nor will they be the last attempt to censor the internet.  Essentially what these bills are proposing is stopping the decoding process a users terminal to download information.  They would have to then purchase content from the media companies per-user, essentially all sharing would be put to a halt.  The second video was produced from a google employee explaining the complicated task that google has to categorize content.  He explains the progression of search engines and there use of analytics to adjust their sites from 2005 – 2010.  The strongest point of the search engine presentation  for me was the future of searching will be localized, social, and coding from audio/video needs to be tagged in order to round out the content available.  The future of searching would not happen if SOPA/PIPA passes.

2.  Important facts to take away for leaders in the potential affect that SOPA/PIPA legislation would have on ones organization.  Essential it would make the internet a suboptimal version of web 1.0.  It would stop all types of social media/marketing, and recreate the distance from the television model of marketing that organization have with its consumers.  This would not only radically change current strategies, but also has the potential to illuminate major contributors to the industry.  This may also mean that your organization would have to find a internet alternative, like a central cloud, which can be very costly.  Paying attention  to the search engine presentation and knowing how searching has changed, and is changing, can allow organization to preemptively adjust their content to coordinate with new interfaces.  Additionally, it stress the need to use our current tools of search engine optimization because these practices are going to be built upon before being eliminated.

4- I felt that I have grasped both of the ideas in this weeks blog post.  Mainly because they really add onto Michael Wesh’s presentation from last week, and his argument to rethink copy wright laws, and user generated content.

5 – Rather than large media organizations looking to control or censor the internet, what way might they be able to reconsider their intellectual property and practices in order to capitalize on user generated content.

Do you believe that if unopposed user generated content will start the decay phase of these media giants?

Seeing how searching is changing constantly and more meta information is added, how can an organization utilize their meta data to strengthen their brand image?

Do you think that media companies wouldn’t be as afraid of change if they were being run by technocrats?

Heres a links of the potential of having tech savvy employees and the changes they can have on government/organization:


Here is another example of speculation over Sony’s newest gaming platform and the fears of them maintain a tight grasp over their intellectual property:



About akboden

Graduate Student @ Rider University.
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