2nd project assignment: Video based motivation and persuasion (leadership)

Using iMovie or Windows Movie Maker (or Windows Live Movie Maker), make a 2.5 to 3 minute video that includes any of the following: talking head shot, photos, music, voice, graphics, screencasting, titles, etc. The video should convince the viewer to commit to a belief or action. Imagine that you are making the next Kony 2012 video, but for your own cause. Make it something you (or an organization you represent) would actually like people to do or believe.

Remember how we talked about the ways where brand affects digital media communication, and make sure your personal or organizational brand is present in your video.

Next time, we’ll be working on finding images and  working with video. Bring your script drafts, cameras and laptops and anything else you plan to use for your project, where possible. Call me with questions.

Now, this week’s blog prompts:

Clay Shirky talks about why the recent SOPA and PIPA acts were a bad idea, and why even though no one is still pursuing them, why their makers are still a threat.

Here is the abstract for the next video for your review:

Abstract: How well DO people search on Google? Although popular opinion is that “everyone is above average,” that obviously can’t be true. The truth is that self-perceptions of search expertise are often wildly over-estimated and that people, on average, actually use only a fraction of the potential of Google. They both don’t know much of what’s possible, and don’t understand where internet search capabilities are headed. Since the rate of change and improvements isn’t slowly down, in this talk I’ll examine where we are, and where we’re headed, and conclude with some heuristics for teaching research skills in the years ahead.  From Google’s YouTube uploads channel.

And finally, here is a retraction from Public Radio International‘s hit show This American Life, in which they show that their popular program about Mike Daisey‘s visit to the FoxConn plant in China had inconsistency and half-truths. Consider the damage done to the original call to action to help the workers at FoxConn by the revelation that Daisey’s monologue was often fabricated for effect, despite the facts in the general plot.

The original story was retracted, and as such, is not available for listening — luckily, for our purposes, the transcript is available at the following link:


Click the play button below to hear the entire retraction episode.

John LeMasney


About lemasney

John is a father, designer, artist, manager, consultant, technologist, open web advocate, and open source evangelist living in NJ
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